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Leighton Vans - Brand development

The Brief:

In 2015, Leighton Vans were beginning their assent as one of the UK's leading Volkswagen Transporter customisation specialists. Their branding no longer represented the premium quality and personalty of the business and we were delighted to present a strategy to develop 'Leighton Vans, for life'.

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Before

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After

The Solution:

The simple yet stylish Leighton Vans logo was created to work across all marketing platforms. From signage to work ware, advertising to point of sale materials, the vibrant colour ways and typeface perfectly suited the clientele and the client himself. 

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The Application:

• All print advertising updated to the new brand in 2015

• Branding applied to company vehicles and rental fleet

• Digital channels overhauled to reflect the 'new' Leighton Vans

• Advertising campaigns created to promote vehicle sales and rentals.

• Building signage updated

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The Result:

Within three years, the LV business outgrew the original premises in Deepcar and moved to an 11,000 sq ft unit in Rotherham. Here the business remains creating leading designs and inspiring the rest of the industry. Supported by world famous athletes and ten's of thousands via social media, LV continues to go from strength to strength.

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