Car Swap Event
- Corkills 2018
The Brief:
Our task was to plan and execute a strategy to stimulate the market when new car sales were showing a sign of stagnation.
The Solution:
We created a special event running over a period of a week incentivising customers to swap their current car for a new one. On many occasions customers were able to continue paying the same per month, or in some cases save money, despite driving home in a shiny new car.
The Application:
• The tag line ‘Swap your old car and keep the change’
• Designed a Car Swap logo used across all material for a consistent thread
• High quality direct mail invitation to the database
• Email to the database linking to the website
• Applied the creative to the website for customers to book appointments online
• Began a social media build up to the event using videos and images reaching 1000’s within the area of influence
• Car Swap Event branded showroom flags, window stickers, windscreen stickers, windscreen slashes, balloons, polo shirts, parking signs, number plates, outdoor banner, pull up banners.
The Result:
Before and during the event, we saw a huge interaction through social media, the website and appointments booked. This led to a major increase in footfall throughout the week helping to achieve 130% of the month’s target for new car sales along with doubling used cars sold compared with the previous month.
